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About Us

About Us – HeerMaya

Heermaya is the brand identity of Jewels of the Ages, continuing the same ownership and product line.

HeerMaya is operating and shipping within India only.

At HeerMaya, we don’t just create jewelry — we revive tradition, craft culture, and celebrate soul. Rooted in the heritage of Tribal artistry and the rhythm of Bohemian spirit. Our collections are a tapestry of history, handwoven into every design.
Each piece is handcrafted with love and legacy, echoing the intricate charm of Afghani and Tribal jewelry, the free-spirited energy of Boho fashion, and the rustic allure of Oxidised and German silver. We work closely with skilled artisans who carry forward age-old techniques, infusing fabric, metal, and thread with stories that have been passed down through generations.
Our Mission

To revive ancient craftsmanship and bring soulful, handcrafted jewelry to the modern world.We create timeless pieces that connect people to culture, story, and self-expression — all while empowering artisan hands and honoring tribal traditions.

Our jewelry features:

  • Bold,statement pieces crafted by Afghan nomadic artisans
  • Delicate details shaped from Oxidised silver and German silver
  •  arthy textures and colors using traditional Fabrics and Beads
  •  Soulful creations that honor Tribal identity and Boho freedom

From chunky chokers to mirrorwork earrings, layered necklaces to fabric-adorned cuffs, HeerMaya is a sanctuary for those who find beauty in the bold, the imperfect, the meaningful.

Whether you’re dressing for a
festival, a sacred ceremony, or simply adorning your everyday with culture and
character, our collections invite you to wear your roots, express your spirit, and carry a piece of history with you.
Our Values

Handmade - Tribal - Eternal,This is HeerMaya.

Handcrafted with Heart

Every piece is made by hand — no machines, no mass production. Just tradition, patience, and soul.

Empowering Artisans

We collaborate with skilled Afghani and Tribal craftsman, especially women, to preserve cultural skills and support sustainable livelihoods.

Sustainable by Nature

Using Oxidised silver, German silver, and repurposed Fabrics, we champion slow fashion and conscious creation.

Rooted in Culture

Inspired by Afghani, Tribal, and Nomadic traditions — each design is a tribute to history, passed from one generation to the next.

Adorn Your Spirit

Our jewelry is made for the free-spirited, the bold-hearted, and the culturally curious. Wear what speaks to your soul.
A Note from the Founders

We started HeerMaya not just as a brand, but as a bridge — a way to connect the past with the present, tradition with individuality, and craft with conscience.

Growing up surrounded by the intricate textures of tribal crafts and the raw beauty of oxidised silver, We were captivated by how jewelry could tell stories — not just of personal style, but of entire cultures. We saw heirlooms passed down like whispers from grandmothers, saw artisans shaping dreams with their hands, and We knew: this was sacred. This deserved to be seen, worn, and loved again.

HeerMaya is our love letter to that world — a celebration of Indian culture, Afghan heritage, Tribal soul, Bohemian spirit, and the art of slow, meaningful adornment. Every piece we share is handcrafted with intention, echoing voice of the women and makers behind it, and meant for those who feel deeply, dress freely, and carry history on their skin.

We highly value our mother Earth and deeply committed for the well-being of our planet & Country.
We are wholeheartedly committed to the support of Underprivileged Children, Women & Tribal people.
Thank you for supporting a vision rooted in purpose. For choosing jewelry that honors the hands that craft it. And for wearing your story — boldly, beautifully, unapologetically.

With all our heart, Shwetank & Bhavana (Founder- HeerMaya)

Save Earth, Save Child — Our Promise for the Future

At HeerMaya, every piece carries a promise — to protect our planet and nourish our children.

We use sustainable materials, recycled with care, and support initiatives that bring education, health, and happiness to children in need. We also make sure that un-ethical labour and business practices should not happen.

Together, we’re preserving the magic of the past while securing a brighter, kinder future for all.

WHAT YOU WILL GET

Unlimited design and customization possibilities
  • DESIGN QUALITY
    First impressions of online store is 94% design related. Quality web design establishes trust and credibility.
  • HIGH SPEED & PERFORMANCE
    Performance matters the most for your online shop ! We leverage the strategy and help you earn maximum ROI.
  • TOP NOTCH SUPPORT
    Get the best technical support in 24 hours. If you have questions or problems, we are glad to help you

Customer Testimonials

Quality is our commitment.
I absolutely love the designs! The attention to detail is incredible and I can tell that it was made with love. It's a perfect addition to my collection and I've already received so many compliments on it


Viveka Singh

The products are very nice and designs are very unique. Their customer care is also very quick and responsive . I recently ordered a Pualani Diamond Necklace and it is wonderful. They made sure the shipping never delays and sent it as expected.


Jyoti

Recently I purchased an earring from HeerMaya. Being my first online jewellery purchase I was a bit worried about the delivery, authenticity and the overall product and service, but i must say i am highly satisfied with the overall service.


Kriti Sharma